Welcome to OkayOk
OkayOk is a Toronto-based clothing brand built on a passion for creation, a dedication to Canadian manufacturing, and a belief in the quiet power of colour and humour.
On the body and in the big picture, our values are rooted in mindful impact and community connection.
We have been designing and producing creative cotton lifestyle apparel and socks in Ontario since 2017.
Our Core
Our aesthetic is playful but polished, lighthearted but intentional. Every OkayOk item is designed to feel good, look easy, and fearlessly connect to spirit.
Our lifestyle basics are cut for versatility—comfortable enough to lounge in, elevated enough to dress up, and made with construction quality that reflects our roots in garment making in Canada. We care deeply about fit, feel, fabric and finish. The colour and prints are just the icing (and confetti) on top.
Made with intention.
We work closely with our Ontario supply chain in valued long term partnerships. Our preferred fibre is cotton, chosen and revered for its natural durability and reliable comfort. All our clothing is pre-shrunk during the dye process, and our surface designs go through a rigorous series of steps in our studio. Our clothes are made to be worn, washed, and loved year after year. We are making choices every day to ensure this is possible.
Less waste, more joy.
Our handmade graphics are designed to be low waste, without compromising on concept or execution. Fabric and vinyl offcuts are saved for reuse, recycling, and new ideas.
We are always looking for new ways to be resourceful and kind to the planet, in every step of our local production process.
Slow is how we roll.
Okayok is an experimental brand, full of ideas and observations. For us, slow fashion means local, ethical production and also moving slowly through life and seasons. Parts of the catalogue are in response to enthusiastic community support, and we love hearing about your experiences with friends and strangers while you're wearing something from Okayok.
OkayOk is about mindful joy.
We are serious about making beautiful quality clothing in Canada and we are delighted to share it with people around the world. Thank you for noticing.
