Welcome to OkayOk
OkayOk is a Toronto-based clothing brand built on a passion for creation, a dedication to Canadian manufacturing, and a belief in the quiet power of colour and humour.
On the body and in the big picture, our values are rooted in mindful impact and community connection.
We have been designing and producing cotton lifestyle apparel and socks in Ontario since 2017.
Our Core
Our direction is playful but polished, lighthearted but intentional. Every OkayOk item is designed to feel good, look easy, and fearlessly connect to spirit.
Our lifestyle basics are cut for versatility— equally created for dressing up as they are for lounging. Our construction quality reflects our roots in garment making in Canada, and we care deeply about fit, feel, fabric, and finish. The colour and prints are just the icing (and confetti) on top.
Made with intention.
We work closely with our Ontario supply chain in valued long term partnerships. Our preferred fibre is cotton, chosen and revered for its natural durability and reliable comfort. All our clothing is pre-shrunk during the dye process, and our surface designs go through a rigorous series of steps in our studio. Our clothes are made to be worn, washed, and loved year after year. We are making choices every day to ensure this is possible.
Mindful Chaos
Our handmade graphics are designed to be low waste, without compromising on concept or execution. Fabric and vinyl offcuts are saved for reuse, recycling, and new ideas.
We are always looking for new ways to be resourceful and kind to the planet, in every step of our local production process.
Slow is how we roll.
For us, slow fashion means local, ethical manufacturing and moving slowly through the seasons of fashion and life.
Parts of our catalogue remain long term, holding ground in response to enthusiastic community support. We are aware we are creating conversation pieces, and we love hearing about an unexpected human experience you've had while wearing or gifting Okayok.
Connections tie us together.
It may seem like we're just here for a good time, but we're also very serious about making quality, colourful cotton apparel and socks in Canada. We are delighted to share this work with people around the world.
Thank you for being here!
