Feel Good Apparel
On the body, in the mind and in the big picture. Our values are rooted in mindfulness, creativity, and connection. We’re here to make thoughtful, joyful garments for people who value quality and ease.
Welcome to OkayOk
We seek to connect to our community and keep things low key and approachable. Our doors are always open to the many unexpected individuals and opportunities that come our way. We love to meet our people, to share in the excitement for colour, spirit, and Canadian manufacturing.
Made with intention.
We cherish our Ontario supply chain. We are amazed and excited about the many ways we have creative control of our products, while keeping it locally made in small batches.
Creative Constraints
We won't say no to a design challenge, especially when it comes to using surplus fabric. Every fabric mill and factory in Toronto has a warehouse full of textiles, waiting to become something new. We have the agility required to make the best we can with the supplies within reach.
Intentional Quality
We work with durable natural fibres and pre-shrink our fabrics for easy care. Our vinyl prints go through a rigorous process to ensure each piece looks and feels just right. These are clothes meant to be worn, washed, and loved year after year.
Low waste, high joy.
Our handmade appliques are designed to minimize waste, and fabric and vinyl offcuts are saved for reuse or recycling. We’re always looking for new ways to be resourceful, creative, and kind to the planet.
Packaging with purpose.
We ship with minimal branding and packaging—tidy, practical, and as recyclable as possible. We use uncoated paper and lightweight shipping envelopes from EcoEnclose. We’re not aiming for an extravagant "unboxing experience". We’d rather skip the waste and keep costs low for you.
Slow is the point.
If a design still resonates with our community, we keep making it. Our silhouettes are well cut, versatile, and made to last across seasons and size ranges. When you love something, you should absolutely keep it a long time.
OkayOk is about mindful joy.
Our process is slow, our direction is clear. We are serious about making beautiful quality clothing in Canada, and are delighted to share it with people around the world.
