Our Story

okayok purple t-shirt dress

OKAYOK is a Toronto based clothing and accessory brand for women, men and children. We make fun, comfortable lifestyle apparel that is wildly appropriate for both your private and public life.

The line includes a selection of core loungewear basics, paired with seasonal stories in theme and craft. Our seasonal inspiration ranges in scope from obscure personal experiences to simple colours and motifs.  We are continually inspired by early nineties loungewear brands like Esprit, Au Coton and Cotton Ginny.

Everything we sell is made in Toronto, and 80% of the fabrics we use are made here too.  The 100% cotton textiles are milled in Toronto and we work with a small batch garment dyer to develop unique and unexpected colour stories each season. Garments are sewn between three local manufacturers, as well as in house.  

We are currently a small team of three women. We do al the t-shirt, sweatshirt and textile printing in our Junction Triangle studio. Our original prints and graphics are created with both hand and machine cut motifs out of heat appliqué vinyl.

Brand designer Adrienne Butikofer is an indie fashion misfit who has been selling her work in Toronto since the early 2000's. After the birth of her daughters in 2009 and 2011, she launched a product focussed collection of loungewear called Skinny Sweats.  After five years of creating tailored loungewear, OKAYOK launched in September 2017 as a focused and refreshed step forward for the designer, as a fashion artist and woman in business.