OKAYOK is a Toronto based clothing and accessory brand for women, men and children. Comfort, ease, and a simple modern aesthetic are always top of mind when we design. Our work is grounded by a collection of Made in Toronto cotton basics, which are complemented and elevated by seasonal statement pieces- equal parts colour, humour and detail. With each collection, we explore a theme that is interpreted into both a colour story and handmade textile prints and graphics.
Local is important to us, as is minimizing our carbon footprint. We strive to make the best garments we can with the materials and manufacturers in reach. Everything is made in the Toronto area, in both our west end workshop and with local manufacturing partners. All design and pattern making is done in house. Our cotton fabrics are milled in Scarborough and Montreal. Our un-dyed basics are sewn in Etobicoke and in our studio. We create our colour stories at a dye house in Ajax, Ontario. All graphics are designed and applied in the studio above our shop. We often use found fabrics, end of rolls and dead-stock for one of a kind pieces and limited edition runs. As of September 2019, we are incorporating re-purposed vintage into our range.
Visit our shop in the Junction Triangle for the complete range and in-store exclusives.
Brand designer Adrienne Butikofer (www.butikofer.com) has been selling her work in Toronto since the early 2000's. Though it has taken many forms over time, her work is always playful, graphic and colourful. OKAYOK was launched in September 2017 and is an authentic fit to Butikofer's natural design aesthetic.