OKAYOK is a brand of fashion forward playwear, wildly appropriate for both private and public life. Brand designer Adrienne Butikofer previously created tailored knit wear for five years under the label Skinny Sweats. OKAYOK launched in September 2017, and is the evolution of this work and experience.
Each collection includes a selection of core basics, paired with seasonal stories in theme and craft. Playful and creative surface design plays a major role in each collection; prints are created with both hand and machine cut motifs out of heat appliqué vinyl. All textile surface design is done in-house.
The line is manufactured in Toronto from fabric to finishing. The 100% cotton textiles are milled in Toronto and Butikofer works with a small batch garment dyer to develop her own unique and unexpected colour stories each season. Garments are sewn between three local manufacturers, as well as in house. The local supply chain is mighty and quick when it needs to be, and has been developed to be sustainable and easily scaled.
Adrienne Butikofer has been selling her work in Toronto for over ten years. She was a Toronto Fashion Incubator New Labels finalist in 2008 with her contemporary womenswear label Butikofer. After the birth of her daughters in 2009 and 2011, she chose to narrow her focus to a singular product- Skinnysweats, which grew organically into a collection of creative loungewear. OKAYOK is a focussed and refreshed step forward for Adrienne- as a fashion artist and maker, and a woman in business.